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| “This is new, this is fresh, this is hip hop and holy!" –Sharon Gannon |
White Swan Records presents MC Yogi's Elephant Power!
What happens when you combine yoga with hip hop? In the hands of MC Yogi, you get a first-of-its kind new record mixing the energy, beats and vocal stylings of rap music with traditional Indian instruments, kirtan-style chanting and yoga-inspired lyrics. With 14 original tracks celebrating Indian mythology and spirituality, MC Yogi’s genre-bending debut, Elephant Power, offers a devotional hip hop experience.
Produced by Sean Dinsmore and the Bhakti Brothers (Robin Livingston & MC Yogi), Elephant Power features an all star cast including Krishna Das, Bhagavan Das, Jai Uttal and Sharon Gannon. Standout tracks include the upbeat anthems "Ganesh Is Fresh" and "Rock On Hanuman". "Be the Change" updates the inspiring tale of Mahatma Gandhi and reminds us of the power one person has to change the world. Listen to Be the Change
"MC Yogi channels the ancient devotional spirit of India in a completely original way, with love, respect, humor and joy."
–Krishna Das
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MC Yogi in the New York Times
MC Yogi's over-the-top performance at the Wanderlust Festival in Lake Tahoe, CA, captures the attention of the New York Times:
"Perhaps no performer embodied the Wanderlust ethos more than MC
Yogi, a San Franciscan who practiced yoga in Adidas shell toes, which
didn’t stop him from putting his leg over his shoulder. He beatboxed
over the om chant, and with the help of some stilt-walkers, led a
parade from an arm-balancing class on Sunday to the stage underneath
the gondolas, where he did a yogacentric hip-hop show.
“'Say namaste!' he shouted into the mike. 'How many of you think Ganesh
is fresh?' Lined up on their yoga mats, the members of his audience
threw their hands in the air. 'We’re going to go old school — 4,000
years back,' MC Yogi promised, with intention. 'Y’all ready to shake
your asana?'”
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Join MC Yogi's Grassroots Movement
White Swan Records artist MC Yogi is the voice of Starbucks’ “I’m In!” campaign, a call to service in response to President Barack Obama’s Renew America Together Initiative. Yoga teacher/hip hopper MC Yogi penned “Grassroots Movement” for ads seen by over 60 million viewers on CNN, NBC, MSNBC, YouTube and across the web.
Released
on Inauguration Day, the track reinforces President Obama’s call to all
of us to “begin again the work of remaking America.” Giving time to
volunteer community service is one very accessible way for everyone to
pitch in. As MC Yogi sings, “if you want improvement, come and join the
movement.”
Click here to buy “Grassroots Movement” on Itunes.
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Vote For Hope
MC Yogi burst onto the music scene last year with his acclaimed debut, Elephant Power. His stunning election season video, "Vote for Hope", was lauded across the web, including coverage by The Huffington Post, Andrew Sullivan’s “Daily Dish” on TheAtlantic.com, Digg and over a half-million combined views on YouTube and Vimeo.
"Vote for Hope" was produced by Robin Livingston of the Bhakti Brothers at Ursa Minor Studios in San Rafael, California.
For more information about "Vote for Hope", read the press release.
Click here to buy "Vote for Hope" on iTunes.
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MC Yogi...
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...grew
up painting graffiti & listening to hip hop music. At age fourteen,
inspired by artists like the Beastie Boys & Run DMC, he began
writing his own raps and free styling for friends at house parties. MC
YOGI spent most of his high school years at a group home for at-risk
youth. During those turbulent years, Hip Hop culture provided both a
soundtrack and a creative outlet. Then at age eighteen, he discovered
yoga.
On a whim, he joined his father for a meditation intensive
with a famous spiritual teacher from India. Deeply moved by this
powerful experience, he devoted himself to learning everything he could
about the ancient discipline. He continues to study the physical forms
of yoga, as well as meditation, philosophy, and devotional chanting. At
age 20, he enrolled in a yoga teacher training program in San
Francisco. It was there that he met and fell in love with his wife
Amanda. Together they traveled to India, and upon their return opened Yoga Toes Studio in Point Reyes, California, where they currently reside.
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